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BSBMKG401 – Profile the market


This online course relates to the following Australian, nationally recognised unit of competency:

  • BSBMKG401 – Profile the market.

Upon the successful completion of this training and assessment program, it is expected that you will have acquired the knowledge and skills needed to segment a broad aggregate (total) market.

In addition, you should be well equipped to identify viable target market segment(s) that exist within a larger aggregate market. Subsequent to this, you will be able to profile these consumer or business buyers.

Finally, having carefully selected your target market segment(s) for which to focus upon, combined with your newfound understanding of their human characteristics, you will develop a market positioning strategy. This is the crucially important final step prior you will set about the task of designing a strategic marketing mix.

This course applies to individuals working in a variety of marketing communications occupational roles, whom have responsibility for a range of tasks involving analysis and planning.

  • No licensing, legislative or certification requirements apply to this unit at the time of publication.

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