BSBMKG523 – Design & develop an integrated marketing communications plan
This online course relates to the following Australian, nationally recognised unit of competency:
- BSBMKG523 – Design and develop an integrated marketing communications plan.
This course describes the knowledge and skills required to identify and evaluate a broad range of marketing communication options and media, to design an integrated marketing communications plan, and to develop a marketing communications brief, which reflects client needs and preferences.
It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation.
In addition to the learning aspect of this program, learners will also be given the opportunity to be formally assessed in terms of their ability to competently produce an integrated marketing communications plan.
- No licensing, legislative or certification requirements apply to this unit at the time of publication.